Privacy Policy
The purpose of our policy
At Issy Boo Cakes, we value your privacy. This Privacy Policy explains how we collect, use, disclose and protect your information when you visit our website at www.issyboocakes.com, our mobile site or any related applications. Please review this policy carefully — if you do not agree with its terms, please refrain from using the site.
We may update this Privacy Policy at any time and for any reason. We will notify you of any changes by updating the “Last Updated” date at the top of this page. Any revisions will take effect immediately upon posting, and you waive the right to receive separate notice of each change.
We encourage you to check this Privacy Policy periodically to stay informed of any updates. By continuing to use the site after any modifications are posted, you will be deemed aware of, subject to, and in agreement with the revised Privacy Policy.
Data Protection
We are committed to protecting your personal data and ensuring it is processed in accordance with applicable data protection laws in the UK (including the UK General Data Protection Regulation and the Data Protection Act 2018).
What this means for you:
We will only collect personal data that is necessary for the purposes we specify (for example processing your cake order, responding to an enquiry, managing our business operations).
We will process your data lawfully, fairly and in a transparent manner — you will always know what we do with your information and why.
We will not ask for more data than we need, and we will endeavour to keep it accurate, up-to-date and relevant.
We will keep your data only for as long as is required to fulfil the purposes for which it was collected (including legal or accounting obligations).
We will take appropriate technical and organisational steps to safeguard your information from unauthorised access, disclosure, alteration or destruction.
We will not share or sell your personal data for marketing purposes to third parties without your explicit consent.
Your rights:
You have the right to access the personal data we hold about you, request corrections, ask for data to be erased (in certain circumstances), restrict or object to our processing of your data, and request a copy of certain data in a structured, portable format. If you wish to exercise any of these rights, please use the contact details provided in this policy.
Contact & supervisory authority:
If you have any questions or concerns about how we use your personal data, please contact us at [insert email address] or [insert postal address]. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe we have not handled your data in accordance with data protection law.
Data collected
We collect the following types of personal and usage information when you interact with our website, make an enquiry or place an order with Issy Boo Cakes:
1. Information you provide directly
Your name, email address, postal address and telephone number when you fill in our enquiry form or place an order.
Order details: the occasion (e.g., birthday, wedding), cake preferences (flavour, design), delivery/collection information and any special instructions.
If you sign up for newsletters or marketing updates: your email address and marketing preferences.
2. Information collected automatically
Technical information about your device and browser (such as IP address, browser type, operating system) when you visit our website.
Usage information such as the pages you visit, how long you stay on each page, how you arrived at the website, and which links you click.
Cookies and similar tracking technologies that help us understand site performance, improve user experience and manage marketing (see our Cookie Policy for details).
Other information we gather and store that is not personal to you
In addition to personal data that can identify you, we may collect and retain non‑personal data — information that does not identify you as an individual. Examples of such data include:
The date and time of your visit to our website, which pages you viewed, how long you spent on each page and how you arrived at our site (e.g., via search engine or link).
The type of device, browser and operating system you used to access our site (for example: “Desktop / Chrome / Windows 10”).
Aggregate usage data: e.g., the most popular pages on our site, number of visits per day, general patterns of use.
Anonymised technical data such as your top‑level domain name (for example “.uk”), server address and broad location (country or region) if derivable in anonymised form.
Information about which links or features on our website were clicked most often, or which products/pages were viewed most frequently, used solely for understanding and improving our website and services.
This non‑personal data is used for statistical, analytical and improvement purposes — to help us understand how our website and services are being used, to enhance our user experience, monitor website performance, and optimise content and design.
Because this data cannot reasonably be used to identify you personally, it is not treated as personal data under data‑protection laws.
Third party data
We do not sell our users data to any third parties for marketing purposes.
Payment information
When you place an order or make a payment with Issy Boo Cakes, we may collect and process financial data about you. This may include:
Payment card or bank account details (e.g., card number, expiry date, sort code, account number) used to pay for our services.
Transaction history – details of orders placed, amount paid, date of payment, refund information and payment reference numbers.
Billing address and invoicing information, where applicable.
Any other financial information you provide when you make an enquiry or complete a transaction (for example, special payment arrangements or deposit details).
How we use this financial data:
To process your payment(s) for bespoke cakes or other services, fulfil your order and handle refunds or cancellations.
To maintain accurate records for our business, accounting, tax and compliance purposes.
To help detect and prevent fraud, unauthorised transactions or other illegal activity.
To support any warranty, guarantee or dispute‑handling processes relating to your purchase.
How we protect and manage your financial data:
We ensure this data is stored securely, with appropriate technical and organisational safeguards to prevent unauthorised access, disclosure or alteration.
We retain financial data only for as long as needed to fulfil the purposes above and comply with legal or regulatory obligations (for example, keeping sales records for a set period for tax purposes).
We will not share your financial data for marketing purposes or sell it to third parties. Any sharing to fulfil the purposes above will be under strict controls (for example with our payment processor).
Use of cookies
A cookie is a file that is transferred to your computer when you interact with our website. This enables our server to recognize you when you come back to visit us, and for us to personalize your experience. Issy Boo Cakes may use cookies for navigation of the site. You can disable your cookies if you wish, but this may result in certain features not functioning correctly.